App Designing Companies in UK
18 Mar 2018

App Designing Companies in UK

Smartphones have become an integral part of our lives. Since the turn of the decade, there has been an exponential increase in the number of smartphone users. Thus, for any business to now take off, having its own app is a necessity. Apps, not websites, are the new gateways for bringing in new consumers and in turn, new revenue options. But any app is as good  as its design. An aesthetically pleasing design and you have a huge following giving you the breathing space to improve other aspects of the app.

But how does Codifier approach the task? Here is the lowdown on how the process works:

  • Researching for the design: Designing an app is completely different from designing a website. Are you designing an app for a sports channel or something for car driving enthusiasts? Do you want it to be consistent with minimal changes in future releases or does your Codifier wants something that could be altered every now and then to maintain that “Wow” factor.
  • Studying the competition: “What” you do matters more so when you take into account “How” it is already being done. If you are planning to develop a food ordering website, then how different would it be from the current apps out there? Are you planning to make the payments with one-tap or are you planning to have a pop up for favorite menu items for a particular user?
  • Working on Mobile app navigation is the most vital part of any app. The easier it is for people to find what they are looking for, the more traffic your app generates. Here, being conventional is a good choice to make.
  • Choosing the right typography is equally important as the limited mobile screen space needs to be used as effectively as possible
  • Mobile app design color scheme is the factor that comes next. Picking out colors that complement each other helps in attracting the users so that they keep coming back for more. On the contrary, clunky design results in less visitors.
  • Finally, the testing is a must before launching the app. Does the app orientation remains the same upon changing the screen from vertical to horizontal? Does the color suffer from inconsistencies upon navigating? The sooner the issues are found and fixed, the better the end results for Codifier.

A good design always an advantage. How? Read on to find out:

  • An addictive design leads to visitor retention thereby enabling the company to be sure about its forecasts for annual growth and set targets.
  • A good design requiring lesser tinkering leads to a stable product thereby a popular app and greater revenues
  • A good design may lead to a good product and thereby higher growth but the contrary is not true.
  • With a good design, launching new subsidiary apps or sister apps have a head start over the other apps upon being launched.
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Online Marketing Services in UK
05 Mar 2018

Online Marketing Services in UK

In this modern era of Internet, each and every field is very competitive. In order to survive this competition, your business must have an edge over your competitor. Such edge can be provided with the inclusion of Online Marketing Services in your business. Online Marketing services in UK are getting popular day by day. It has the ability to standout your organization from the others and help your achieve your goals.

What are Online Marketing Services?

Online Marketing services are the solution for you if you see your online strategies failing. They not only lay out the path to success for you but also helps you learning wide range of things. These learning help you derive the traffic to your website and then making money out of them.

The best thing about these services is that they are cost efficient and shows results fast. It takes help of all practices and technology to encourage the market website. These services allow search engine users to know that your website is well maintained. They make sure that your business website shows up top in the search results.

Advantages of Online Marketing Services

  • Gives your website long term visibility

Good online marketing services uses search engine friendly or SEO friendly techniques which are highly efficient. These techniques has the ability to derive an instantaneous traffic to your website. Moreover, they improve your site ranking so that your website is easily visible to others or your customers all over the world.

All you need to do is find an online marketing agency that suits your business budget.

  • Increasing Potential Customer Clicks on your website

If you are taking services from a highly efficient online marketing service agency or organization, the actual sells will be highly increased. The agency will help your website in such a way that the quality visitor clicks are converted into sales more often. But, you have to be sure that the agency is using only ethical methods to help your website. Otherwise, it will deteriorate your company’s repo in the long run.

  • Cost-Effective Value from your marketing expenses

In business, you need to take care of all your expenses. You need to forecast what profit any technique will get you for what amount of money. Forecasting helps you in taking such decisions quickly and easily. Online Marketing Services are one such cost effective technique that might be prove as a useful tool in the long run. Depending on the use of Pay per Click (PPC) marketing technique or Search engine optimization technique (SEO), prices may vary from one service provider to another.

With the use of right web based strategies and technique, one may be able to position his or her website high up on the charts, thus deriving high traffic to the website. But, make sure you choose an agency which provides efficient services only through ethical methods. Unethical might look profitable but they aren’t. For Online Marketing Services in UK, opting for strategic yet legitimate services is the best solution.

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Custom Web Development in UK
21 Feb 2018

Custom Web Development in UK

As more of the population comes online and businesses go digital, the means to connect to potential customers and tap into user base keeps on increasing. When any business goes online, it has tremendous potential to garner additional revenues. However, the most common mistakes hampering the growth of trade happen to be the ones that are easy to escape our attention.  Thus, Custom Web development in UK here not only is a priority but a need.

So what exactly comes under Custom Web Development in UK?

Custom Web Development implies building  a website right from the scratch. Every aspect of the User interface and every component of the backend technology powering your website’s performance is designed and implemented in accordance with your directions. Broadly speaking it can be broken down into two parts:

  • Your website consists of User Interface which is also known as Front end. Here you call the shots regarding the look and feel of your webpage. From deciding where to place the slider to ensuring slide menus are picture perfect, all the design is laid out in line with your vision.
  • The backend meanwhile consists of code invisible to everybody at the other end of the screen(User) but drives the whole show. Fetching the data from the database, connecting to the server, ensuring that there’s no lag in the response time, the unsung hero of a great website is a sturdy back end ensuring that the things are going along smoothly

Why should you choose Custom Web Development in UK?

  • Well, for starters, there is far greater control handed over to you, the owner, to decide exactly the type of website you’re expecting your user to experience as compared to the templates that have very few avenues for modification.
  • Unique Selling Proposition of your website ensures that it stands out among the plethora of web pages that use more or less the same kind of webpage.
  • With the right choice of company to handle your development, you can ensure that your website is SEO friendly and thus, ensure that there is far greater visibility and therefore, more traffic
  • Adaptability: Any last minute changes you think that should be made to enhance the website? Worry no more as the website is built to take into account even these scenarios and ensure that all those suggestions are adhered to.
  • Scalability: Having a Custom Web development ensures that your website grows along with our business. The more users increase on your website, the more changes you can make without compromising on anything. Additionally, you can keep on tweaking your webpage from a very rudimentary look to a chic feel by making changes as you figure out what exactly you are looking for.

Thus with all the advantages listed out, it is clear that why you SHOULD have Custom web page development as your preferred option. The world is  changing everyday, it is time that your business, online and otherwise, keeps on changing too.

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Top Mistakes that App Developers make during App Development
14 Feb 2018

Top Mistakes that App Developers make during App Development

Having a mobile or web application has become the essence of any business nowadays. It simplifies your work and the way your customers connect with you. It also helps them connect with you anywhere, anytime. Hence, this builds up a special bond between you and your customers.

So, if you are looking forward to hire an “App Development Company in UK” for your business, you should know about the top mistakes that App Developers make during App development.

Mistake 1: Building an App for Multiple Platforms

Instead of launching apps on two different platforms, focus on building an ideal app for one platform first. It has been seen that app developers do this common mistake where they try to earn from everywhere. But, that’s not how it works. For e.g. Instead of going with both Play Store and App Store, focus on Play Store first. Launch the app, update it regularly and eliminate out the difficulties faced by the customers.

Mistake 2: Incorporating too many features at once

Many app developers either try to incorporate too many features at once or too less. These features make the app more complex instead of making it more amazing. The basic mantra for a brilliant app is to just keep it simple. The more easily the end user can interact with the app, the more successful your app becomes. You can do all this just by including all the primary features on the primary screen and the rest on the secondary screens.

Mistake 3: App UI not so interesting

Sometime, an app developers builds up an amazing app but it still fails to impress the potential customers. The reason might lie in its User Interface. Basically, you need to consider the fact that your app must have that “WOW” feature in it. When someone opens, he should be impressed by the way your app has been designed. Its look and its features both should be impressive and easy to use. But remember, you should not overdo these things too.

Mistake 4: Considering your App as perfect and not releasing any updates for it.

This is one common mistake that most of the app developers do. So, when you are looking for an “App Development Company in UK”, you should ask your developers for updates too. These updates can be based on user suggestions, any problem or app bug that you get to know about in the post-launch phase etc. Even if you are not changing any functional features, you can change the UI of the app, so that it looks brand new. This is to ensure that your user doesn’t get bored and it also keeps them hooked to the app.

So, these were the common mistakes that app developers commit in the present time. Since, you know about them all, you can keep a check on it and help your app developer make an amazing business app for you. If you need an app for your business, you can also visit www.codifier.co and check out some brilliant templates which are available at minimal cost.

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Everything you need to know before starting a Product
07 Feb 2018

Everything you need to know before starting a Product

You might have seen some people become successful in a very small period of time while it takes years for some to become successful. So, is there any short trick or some cheat code that you can use or you should use in your business? Yeah, there is.

Basically, your business’s growth depends on how you are going to run it. People who run it smartly are the ones who make the most out of it. By smartly, we mean that before heading on to the production phase, you need to prepare an outline and know few things about your business first.

So, here is “Everything you need to know before starting a Product ”

Rule 1: A Business is not a business until you actually sell something

Any Business is not just about manufacturing a product in the best terms of quality only. In order to earn profit, you have to sell it and to sell a product you have to promote or advertise it. Unless and until people know about your product, how are they going to buy it?

Rule 2: If you’re unable to sell, then you cannot survive

The business world is really competitive right now. In order to survive, you have to supply as max product as you can and if you are unable to sell a single product in the market, then definitely you’re going to suffer a heavy loss.

Rule 3: The product you manufacture must be in Demand

Actually, this is the most important one that people forget to notice. Before starting a business, you should have an idea of your product. If you have the idea, you must check whether it is required in the market or not. If yes, then just go with it.

Rule 4: Forecasting is Important too

In order not to suffer any kind of loss in business, you have to forecast various possibilities. You should analyse the risk involved, forecast the demand, amount of money to be invested etc. On basis of the analysis and the surveys done, you should take all your business decisions at a moderate level of risk.

Rule 5: Focus on One Thing and One Problem until you solve it

This is kind of important too. People tend to run after many problem at the same time which doesn’t ends up well for them. The basic approach should be solving a single problem at one time. Once you get rid of that, you should move on to the next one.

Rule 6: Failure is not the End

Almost all the successful businessmen in today’s world didn’t became the way they are today in their first attempt. They were opposed, they failed and they learnt from their mistakes. The lesson that they got from their life and their will to keep working hard brought them to the place where they stand today. So, always remember, a failure is a mere obstacle in your path and not the end of you.

So, this was “Everything you need to know before starting a Product”. In order to develop a successful business, you should advance too. You should adapt techniques like having your own website and a mobile app too. codifier can help you in making an amazing customized business app for you at minimal charges.

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Smart Work V/s Hard Work
05 Feb 2018

Smart Work V/s Hard Work

In case you are onto some task, what type of work will you prefer, working hard or working smart? In order to know who wins in a battle of “Smart Work V/s Hard Work”, let us find out the difference between the two.

Hard Work

Hard work can be simply defined as dedicating oneself to the activity that he is doing and do whatever it takes to complete the activity.

While

Smart Work

Smart Work can be defined as the art of copying successful methods, using creative and innovative short tricks, mental efforts rather than physical in order to reduce the time taken to complete an activity is termed as smart work. You can also see that this is the one that somebody uses to increase efficiency of an activity or a process.

Which One Is Better?

People often termed hard work as Donkey’s work as working hard may sometime take you nowhere unless you are well aware of the process you are performing. On the other hand, working smart makes you the king. But does that mean, in the battle of “Smart Work V/s Hard Work”, smart work wins easily?

Well, the answer is No. Hard Work is also important in one’s daily life.

In order to have a better idea about both of them, let’s have a look at an example.

Example1:

A person starts a business, runs it, use various manufacturing operations in order to get his goods and services finalized. He does all this in a long time and with a lot of hard work. Makes pamphlets, gives ads in order to promote his profit and then earn some profit.

On the other hand, a smart person runs a business smartly, tries to finish up his goods and services in the least possible time with maximum efficiency. He takes the help of Internet in order to promote his goods and services worldwide. Moreover, he hires a mobile developer agency to build an app for their business which will help people connect anywhere, anytime (www.codifier.co can help you build an app of your own choice at a minimal investment with a variety of features). All this might help him earn more profit than the hard working person. But, we still can’t judge as the best of both of them.

If you are looking forward to make out max of everything, from your products and services, you need to carry hard work along with smart work. Working hard in a Smart Way is the best possible way out there which will help you achieve your dreams and reach all the milestones that you have set for your future.

Example 2:

You might have seen people who prepare a lot for their competitive exams. Give several attempts and still fail to clear an exam while there are some who cracks the exams in their very first attempt. That’s the power of working hard in a smart way. You can easily achieve all the objectives that you set with this mind set.

 

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What is Influence Marketing and Why Does It Matter?
19 Jan 2018

What is Influence Marketing and Why Does It Matter?

Well, with the passage of time people are changing too. Quality is becoming a major aspect of our everyday lives. Gone are the days when people used to look at price tags for their daily needs. Nowadays, all they want is quality and quality isn’t created, it is developed within the market. That’s the reason why Influence Marketing is getting more and more popular rather than the Strategic Marketing.

If you don’t know “What is Influence Marketing and Why Does It Matter?”, then don’t worry. The article is going to help you know about everything related to Influence Marketing.

Let’s Begin.

What is Influence Marketing?

Basically, Influence Marketing is a type of marketing which involves the use of influence of a person over a mass of people. For e.g. Celebrities do have a large number of followers. Companies use this influence as a way of promoting their products and services and thus increase their sales.

The reason why it is gaining so much popularity over the years is because of the influence of celebrities and some significant people over their followers. People love to follow the trends and these trends are set by these celebrities.

Why Does It Matter?

Influencer Marketing or Influence Marketing is proving to be a great asset for companies in the recent years. The reason behind this is simple. Influencer Marketing is unique, authentic and really simple in nature. It helps you with your brand image too. Earlier, it used to take a lot of work and years to make a brand or a company famous. But now, with influencer marketing, you can set up your brand image within no time.

With the help of social media, influencers can influence the opinions of their followers and drive traffic to your websites or business. This traffic, thus creates a stronger brand between you and your customers as they start associating you with a particular ‘Influencer’.  These influencers help you target the right area, helps in growing your social media game and boost up your sales.

Influence Marketing is Cost Effective

In case, your strategic marketing techniques haven’t proved good till date, you can opt for Influence Marketing. Though the price or cost isn’t fixed. They can either work for a free item, a certain pay they demand or a rate upon which you both agree on. Recent researches showed that Influence Marketing is one cost effective way of marketinWhat is Influenceg considering the benefits it bring along.

Influence Marketing is completely different from other types of Marketing. It is about checking the genuineness, uniqueness and the relationship between the Influencer and his/her people. If all this turns out right, these people turns out your customers.

So, this was all on “What is Influence Marketing and Why Does It Matter?” Make sure, you go through all of it. If you want to grow your business exponentially, consider having your own website and mobile app too. www.codifier.co can help you create an awesome app of your choice at a minimal cost.

 

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Want to Grow your Small Business? Here are 3 Action Items to get started with Right Now.
11 Jan 2018

Want to Grow your Small Business? Here are 3 Action Items to get started with Right Now.

Starting a business was never an easy task. Growing and expanding it was even more difficult. In this time of immense competition, the only key to success is customer satisfaction. In order to attain that people might suggest you of a dozen ways. Some of them might be useful, some aren’t. So, if you want to grow your small business, here are 3 action items to get started with right now.

Let’s have a look.

  • SWOT Technique

Not many companies use this technique now. But, still it is one of the most effective and useful techniques out there. The SWOT Technique deals with for letters i.e.

S       Strength

W     Weakness

O      Opportunities &

T       Threats

Working accordingly can help you know almost everything about your goods and services, operations, and your complete organizations. Moreover, this helps you to prepare you and your small business for bigger opportunities and threats by letting you know of your capabilities and limitations.

  • Internet & Social Media

In the current time, if you want to expand and grow your business at a lightning fast pace, you need to take your product and services to the social media. The reach is beyond your imagination. People get to know about your product while sitting at their own home. They can also solve a lot of problems regarding your product with your expert customer service.

Having your own business website is another plus for your organization. It gives you a recognition in the world and people visiting your website can easily get to know about the services you provide, upcoming products etc.

  • Quality Circles

This can be a really helpful weapon for you and your organization. Basically, a quality circle is a group of people who gathers at one place voluntarily and involves person from each level of the organization. Here, people form a group meeting and discuss about the major problems of the organization and suggests the ways to resolve them. If economically possible, the management take actions in order to maintain the quality of the organization.

Although it is practiced in bigger organizations, but groups like these can be really helpful in rooting out problems from your business right from the lower level to the top level easily.

These were our 3 action items to grow your business at a faster rate. You can try a lot more than these three like developing an application for your business, opting for quality in process instead of quality in product etc. Techniques like these are used because quality cannot be created, it can be created by keeping everything under control at each level of your production. All these things will help in developing quality in your business and hence will promote your business growth easily.

So, if you are worried about what to choose and what not? And want to grow your small business. Above mentioned 3 action items to get started with right now.

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5 Reasons why your Business needs a Website
30 Dec 2017

5 Reasons why your Business needs a Website

Gone are the days when business was all about the field work. Today, anyone can sell or buy something with few clicks without moving out of his comfort zone. The Internet has opened wide possibilities of doing business.

People browse for a variety of things on the internet. They order those instantly which they found interesting. That’s why having a website is a must in the present scenario. A Business Website comes with a wide range of benefits along with customer satisfaction and trust. So, let us have a look at top 5 Reasons why your business needs a Website.

  • Wider Audience, More Traffic

The Internet is all about connecting the world at one place. Millions of people browse internet daily. With the help of a website, you can target and derive public from any part of the world easily. This is how the reach and growth of your business increases exponentially.

  • Creating your Brand Image & Awareness

On the online platform, it is all about leaving a mark or get noticed. You figure out different ways to engage the audience and turn them into potential customers. People, often use social media to promote their website and its activities too. This is how it should go in the present world. One who can use his website along with social media efficiently is the master of business right now.

  • Gaining Customer Trust

The basic rule of business says that customer should be the priority. A happy customer is a form of advertisement on his own. That’s why a website can help your customers interact with you more effectively. With online support systems, you can now solve their problems in seconds which used to take days. You can also know about feedback on your existing products or what kind of product do they expect from you. Additional features include notifying them new products, different discounts and sales regularly etc.

  • Cheap & Highly Effective

Having a website is cheaper. Instead of paying money to various advertising companies to show your product ads, you can advertise your own products on your website. Moreover, here you can advertise and market to the whole world unlike the ad services. Owning a website gives you more freedom to take your decisions quick and easily.

  • Professionalism means Your Own Website

Website in today’s world is highly important. If your business does not have a informative website, people might not take you seriously in the market. A well-developed, updated website speaks professionalism. Moreover, it sends a positive message to the mind of your customers that you are ready for them anywhere and anytime.

These were the top 5 Reasons why your Business needs a Website. Make sure you go through all these points and clear up your doubts about having a website. This petty investment will expose your talent and products to the global market.

Global Market means more audience, more traffic to the website, and more successful transactions for your business which Codifier Technologies can provide you.

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Enterprise Mobile Application Development in UK
19 Dec 2017

Enterprise Mobile Application Development in UK

It is commonly found that people have a misconception that the mobile application development is only done to expand the business to smartphones or tablets. This is actually not true at all.

The main aim of the enterprise mobile application development is to make the business processes more efficient and simpler. All of it just goes by one simple rule, more the simplicity more is the efficiency. The goal is to provide a task focused application to the employee so that they can make use of it and hence make job easier.

This is why the Enterprise Mobile Application Development in UK is on rise, and is growing day by day. People should get rid of their misunderstandings and employ the benefits of mobile application development in their business.

But the process of enterprise mobile app development is not easy as it seems. So, here are some top challenges that any business organization faces during the process.

Top Challenges Faced by Enterprise Mobile Application Developers:

Development Technology

If you’re looking for Enterprise Mobile App Development in UK, you will come across two classifications of mobile app development. One is Native app development specified for Apple’s iOS, Google’s Android, Window’s Window etc. which means the app you will be developing will be for specific mobile OS.

On the other hand, we have Hybrid Mobile apps which are developed using HTML5 tech and run over browser. Although they take less time, but they might lag in terms of performance and few other features.

UI and App Experience

UI and UE are one of the basic challenge for any mobile app developer. Your first task while developing an app must be to create an app with best possible user interface. Moreover, the aesthetics of the app must be changed regularly to give your users a refreshing experience. This keeps them hooked to your app. Another major challenge is the variation that you will observe on different platforms depending on different resolutions, operations systems, configurations etc.

Content Management & Security

With everyday Mobile App Development is growing on an exponential basis. Gone are the days, when only text was enough within these apps. The current day apps demands images, videos and even animation. All these create a heap of data within the device and are hard to manage which turns out as a challenge for the developer.

Other than that various enterprise apps demands various type of permissions which are usually ignored. But these might in turn possess threats like information misuse, data loss etc. So, Security within the app is really important too.

Performance & Battery

Well, it is generally seen that the high performance apps usually drains up battery at a faster rate. There are so many apps that everyone download because they look attractive. But, they end up deleting them because of the battery consumption. So, if your app is able to perform at minimum battery power and is bug free, then people will automatically download it.

An enterprise mobile app developer should consider this point too as it might be a huge plus for his app. Try using beta versions with the test users to give a clean touch to your final app version.

 

 

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