15 Mar 2018

Mobile Application Development Company in UK

With the advancement in technology, mobile phones now have almost an equal amount of utility as a computer. It’s no wonder then, people prefer to spend most of their time on mobile phones rather than their Computer screens. Thus, the number of companies launching apps have increased considerably.

Now, it’s not the question of “Why” but “How” an app should be developed. As the people are busy on their mobile screens, there is no better way to connect to your consumer. So how does Codifier comes into life? Read on to find out more.

There are different types of mobile apps catering to different philosophies of developers

  • There are mainly two categories of apps when we speak of Codifier: Native and Hybrid.
  • Native apps are the apps which are dedicated and build for a single platform. If you are targeting your consumers to be Android users, the native app would be specifically for the Android platform thus, giving you a superior user experience and a better look and feel. The downside? If you wish to target the iPhone audience, the work will have to start from scratch.
  • Hybrid Apps are the ones that are available for installation and running on any platforms, irrespective of iOS or Android. The advantage is the reach your business can get by launching apps on all the platforms possible, thus engaging more users. The downside? The user experience is compromised and the performance too drops. Thus it’s only logical as more and more companies are taking the native route for their apps

How does the app development work for a Codifier start off?

  • Firstly, the idea is conceived of what an app should be like. What are the features that need to be offered, a gap that you see in the market and that only your product can fill.
  • Second comes the strategy. How do you plan to develop the app? Do you start with a hybrid app and then develop native apps once the word of your product has caught on? Or do you go for native apps from the start? Doing things the right way?
  • Then comes the design, how do you keep the design. Do you choose the path of Amazon? Constantly keeping the same look and feel thereby getting the users addicted to the familiarity or do you believe in reinventing thereby piquing the curiosity of consumers from time to time thereby giving them new reasons of coming back
  • Development and deployment along with post launch phases deal with the platform you intend to develop, i.e., the programming language of your choice. This varies on the type of app you intend to develop. And the launch and maintenance of app plays a big role in firstly, getting the right attention, and secondly, keeping the consumers trusting your app anytime they want to some back

Thus, with the above points in mind, one can choose the right app to get a headstart in their business and witness tremendous growth.

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14 Feb 2018

Top Mistakes that App Developers make during App Development

Having a mobile or web application has become the essence of any business nowadays. It simplifies your work and the way your customers connect with you. It also helps them connect with you anywhere, anytime. Hence, this builds up a special bond between you and your customers.

So, if you are looking forward to hire an “App Development Company in UK” for your business, you should know about the top mistakes that App Developers make during App development.

Mistake 1: Building an App for Multiple Platforms

Instead of launching apps on two different platforms, focus on building an ideal app for one platform first. It has been seen that app developers do this common mistake where they try to earn from everywhere. But, that’s not how it works. For e.g. Instead of going with both Play Store and App Store, focus on Play Store first. Launch the app, update it regularly and eliminate out the difficulties faced by the customers.

Mistake 2: Incorporating too many features at once

Many app developers either try to incorporate too many features at once or too less. These features make the app more complex instead of making it more amazing. The basic mantra for a brilliant app is to just keep it simple. The more easily the end user can interact with the app, the more successful your app becomes. You can do all this just by including all the primary features on the primary screen and the rest on the secondary screens.

Mistake 3: App UI not so interesting

Sometime, an app developers builds up an amazing app but it still fails to impress the potential customers. The reason might lie in its User Interface. Basically, you need to consider the fact that your app must have that “WOW” feature in it. When someone opens, he should be impressed by the way your app has been designed. Its look and its features both should be impressive and easy to use. But remember, you should not overdo these things too.

Mistake 4: Considering your App as perfect and not releasing any updates for it.

This is one common mistake that most of the app developers do. So, when you are looking for an “App Development Company in UK”, you should ask your developers for updates too. These updates can be based on user suggestions, any problem or app bug that you get to know about in the post-launch phase etc. Even if you are not changing any functional features, you can change the UI of the app, so that it looks brand new. This is to ensure that your user doesn’t get bored and it also keeps them hooked to the app.

So, these were the common mistakes that app developers commit in the present time. Since, you know about them all, you can keep a check on it and help your app developer make an amazing business app for you. If you need an app for your business, you can also visit www.codifier.co and check out some brilliant templates which are available at minimal cost.

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19 Jan 2018

What is Influence Marketing and Why Does It Matter?

Well, with the passage of time people are changing too. Quality is becoming a major aspect of our everyday lives. Gone are the days when people used to look at price tags for their daily needs. Nowadays, all they want is quality and quality isn’t created, it is developed within the market. That’s the reason why Influence Marketing is getting more and more popular rather than the Strategic Marketing.

If you don’t know “What is Influence Marketing and Why Does It Matter?”, then don’t worry. The article is going to help you know about everything related to Influence Marketing.

Let’s Begin.

What is Influence Marketing?

Basically, Influence Marketing is a type of marketing which involves the use of influence of a person over a mass of people. For e.g. Celebrities do have a large number of followers. Companies use this influence as a way of promoting their products and services and thus increase their sales.

The reason why it is gaining so much popularity over the years is because of the influence of celebrities and some significant people over their followers. People love to follow the trends and these trends are set by these celebrities.

Why Does It Matter?

Influencer Marketing or Influence Marketing is proving to be a great asset for companies in the recent years. The reason behind this is simple. Influencer Marketing is unique, authentic and really simple in nature. It helps you with your brand image too. Earlier, it used to take a lot of work and years to make a brand or a company famous. But now, with influencer marketing, you can set up your brand image within no time.

With the help of social media, influencers can influence the opinions of their followers and drive traffic to your websites or business. This traffic, thus creates a stronger brand between you and your customers as they start associating you with a particular ‘Influencer’.  These influencers help you target the right area, helps in growing your social media game and boost up your sales.

Influence Marketing is Cost Effective

In case, your strategic marketing techniques haven’t proved good till date, you can opt for Influence Marketing. Though the price or cost isn’t fixed. They can either work for a free item, a certain pay they demand or a rate upon which you both agree on. Recent researches showed that Influence Marketing is one cost effective way of marketinWhat is Influenceg considering the benefits it bring along.

Influence Marketing is completely different from other types of Marketing. It is about checking the genuineness, uniqueness and the relationship between the Influencer and his/her people. If all this turns out right, these people turns out your customers.

So, this was all on What is Influence Marketing and Why Does It Matter? Make sure, you go through all of it. If you want to grow your business exponentially, consider having your own website and mobile app too. www.codifier.co can help you create an awesome app of your choice at a minimal cost.

 

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27 Dec 2017

Mobile Application Development

We all are living in a smart age where we have applications for almost everything. From your diet plan to your drinking water habits, mobile applications are playing a significant role in influencing our lives. Each and every day we get to hear about some new technology being launched in the market, and in few months or even weeks, it is replaced by even something better.

That’s what makes Mobile Application Development so important in the present scenario. A large number of businesses achieve great heights by involving mobile technology in their business activities. So, here is an article to obtain the maximum benefit from Mobile Application Development in UK.

Types of Application for Mobile

In the present time, mobile is rarely used for calls. Rather, it is used for making our lives easier with a wide variety of applications. Mobile Developers consider all these facts and the customer requirements in order to develop and formulate their mobile applications. Here are some of those things that you need to decide before developing a mobile application.

User Requirement in the Market

Currently, the market is full of choices. A large number of businesses interact with their customers with the help of mobile applications. So, if you are thinking to make your business great as others, you have to think of something different. Here are some top features that any business can go with to make their application a success:

  • “Anytime, Anywhere” Solutions,
  • Time to Time UI updates,
  • Android Customizations,
  • Regular notifications etc.

In such market, being updated is the only way for the mobile developers to survive.

Why an Android App?

Mobile Developers can either develop their apps for Android or iOS. But the question is “which one is going to be better?” Well, the answer is simple.

Android is an open source OS which was launched by Google in the year 2008. Since then, it has grown exponentially. Currently, there are more than 1.3 plus million applications available on Play Store till date. This clearly shows the popularity of the Android OS between the users present all over the world.

With the help of android application development, any mobile developer can now develop a mobile application easily. This will help him build a cutting-edge mobile application enriched with a variety of features which can easily boost up his ROI and Customer Service.

It is cost effective and this is what enables the small business to have their shot too. Android Mobile Application development does not require huge investments. All it needs a different idea, a well-planned app and a mobile developer who can execute that idea in the best possible way.

You can later improve the app with the help of customer feedback and reviews. Most of the leading Developers follow the same ideology for their Mobile Application Development in UK as well in different parts of the world.

So, stop waiting. It’s time to change and take your business to greater heights.

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19 Dec 2017

Enterprise Mobile Application Development in UK

It is commonly found that people have a misconception that the mobile application development is only done to expand the business to smartphones or tablets. This is actually not true at all.

The main aim of the enterprise mobile application development is to make the business processes more efficient and simpler. All of it just goes by one simple rule, more the simplicity more is the efficiency. The goal is to provide a task focused application to the employee so that they can make use of it and hence make job easier.

This is why the Enterprise Mobile Application Development in UK is on rise, and is growing day by day. People should get rid of their misunderstandings and employ the benefits of mobile application development in their business.

But the process of enterprise mobile app development is not easy as it seems. So, here are some top challenges that any business organization faces during the process.

Top Challenges Faced by Enterprise Mobile Application Developers:

Development Technology

If you’re looking for Enterprise Mobile App Development in UK, you will come across two classifications of mobile app development. One is Native app development specified for Apple’s iOS, Google’s Android, Window’s Window etc. which means the app you will be developing will be for specific mobile OS.

On the other hand, we have Hybrid Mobile apps which are developed using HTML5 tech and run over browser. Although they take less time, but they might lag in terms of performance and few other features.

UI and App Experience

UI and UE are one of the basic challenge for any mobile app developer. Your first task while developing an app must be to create an app with best possible user interface. Moreover, the aesthetics of the app must be changed regularly to give your users a refreshing experience. This keeps them hooked to your app. Another major challenge is the variation that you will observe on different platforms depending on different resolutions, operations systems, configurations etc.

Content Management & Security

With everyday Mobile App Development is growing on an exponential basis. Gone are the days, when only text was enough within these apps. The current day apps demands images, videos and even animation. All these create a heap of data within the device and are hard to manage which turns out as a challenge for the developer.

Other than that various enterprise apps demands various type of permissions which are usually ignored. But these might in turn possess threats like information misuse, data loss etc. So, Security within the app is really important too.

Performance & Battery

Well, it is generally seen that the high performance apps usually drains up battery at a faster rate. There are so many apps that everyone download because they look attractive. But, they end up deleting them because of the battery consumption. So, if your app is able to perform at minimum battery power and is bug free, then people will automatically download it.

An enterprise mobile app developer should consider this point too as it might be a huge plus for his app. Try using beta versions with the test users to give a clean touch to your final app version.

 

 

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