25 Jan 2018

10 Questions That the Clients May Ask the Mobile App Developers

In the present time, you need to work on other things too apart from the factors that affect the efficiency of your product and services. These are as necessary as other production parameters for your business. These “extra” services or functions helps in increasing your reach all over the world. Moreover, they provide an impact approach in your business. One of these services includes the availability of a Mobile App.

A Mobile App is must in the present time for any business. It allows your users to connect with you anytime and anywhere. In order to make an amazing mobile app, you can visit codifier.

So, if you are planning to hire a developer for your business who ca develop a mobile app for you or your busiess, then here are the 10 Questions That the Clients May Ask the Mobile App Developers.

Let’s have a look.

Q.1  Can I have a look at the previous apps that you have developed?

Client may ask the mobile developers about their past work. That’s why they should be prepared to show some of the previous projects done by them. Moreover, they should include their best apps developed in this lot and also some apps from the ongoing projects.

Q.2 What are your core services?

Clients are always curious to know about your app development process. Moreover, they can come up with questions like what strategies will you adopt in case of any unexpected failure or problem within the app? So, be prepared all these questions and to explain your methodology of work that you will go through while developing the application.

Q.3  How can I earn money?

Well, this one is a general question. Since, apps are developed for a better reach and audience, some might use the app itself for business. That’s why some clients loves to know how they can make some money with the app itself.

Q.4  What will be the means of targeting the audience?

If anyone wants to have a better reach and audience, they get their app available on the most popular platforms like Play Store or App Store. For this, prior permissions are required. The purchase by the consumers are done when these requests or permissions are approved.

Q.5  What will be your preferred mode of communication during the app development process?

Any Client loves to know the progress of their work with the passage of time. So, make sure you inform your client about the preferred way of communication and how you are going to deal with the whole process as per his requirements.

Q.6  Do you have any awards or recognitions?

He might also ask you if you did any significant work or for your recognitions. The app developers with recognitions and more awards can easily make more money than the others.

Q.7  Can you work within my budget?

Most of the developers already inform their clients about their plans and charges. But, there are some who work according to the client needs and their budget.

Q.8  Will there be any special feature in my app?

Any app with extra features can grab more attention than the other of the same genre. That’s why clients tend to ask this question.

Q.9  Do you know about the use of IDE tools?

Since most of the developers are aware of the IDE tools, Clients might ask you about them, their use and benefits.

Q.10 How do you calculate the pricing of an app?

Investment in anything is important in business. Getting a mobile app developed makes the user curious, how app developers calculate the pricing of the app so one might ask that too.

So, these were our 10 Questions That the Clients May Ask the Mobile App Developers. Make sure, you go through all of them.


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19 Jan 2018

What is Influence Marketing and Why Does It Matter?

Well, with the passage of time people are changing too. Quality is becoming a major aspect of our everyday lives. Gone are the days when people used to look at price tags for their daily needs. Nowadays, all they want is quality and quality isn’t created, it is developed within the market. That’s the reason why Influence Marketing is getting more and more popular rather than the Strategic Marketing.

If you don’t know “What is Influence Marketing and Why Does It Matter?”, then don’t worry. The article is going to help you know about everything related to Influence Marketing.

Let’s Begin.

What is Influence Marketing?

Basically, Influence Marketing is a type of marketing which involves the use of influence of a person over a mass of people. For e.g. Celebrities do have a large number of followers. Companies use this influence as a way of promoting their products and services and thus increase their sales.

The reason why it is gaining so much popularity over the years is because of the influence of celebrities and some significant people over their followers. People love to follow the trends and these trends are set by these celebrities.

Why Does It Matter?

Influencer Marketing or Influence Marketing is proving to be a great asset for companies in the recent years. The reason behind this is simple. Influencer Marketing is unique, authentic and really simple in nature. It helps you with your brand image too. Earlier, it used to take a lot of work and years to make a brand or a company famous. But now, with influencer marketing, you can set up your brand image within no time.

With the help of social media, influencers can influence the opinions of their followers and drive traffic to your websites or business. This traffic, thus creates a stronger brand between you and your customers as they start associating you with a particular ‘Influencer’.  These influencers help you target the right area, helps in growing your social media game and boost up your sales.

Influence Marketing is Cost Effective

In case, your strategic marketing techniques haven’t proved good till date, you can opt for Influence Marketing. Though the price or cost isn’t fixed. They can either work for a free item, a certain pay they demand or a rate upon which you both agree on. Recent researches showed that Influence Marketing is one cost effective way of marketinWhat is Influenceg considering the benefits it bring along.

Influence Marketing is completely different from other types of Marketing. It is about checking the genuineness, uniqueness and the relationship between the Influencer and his/her people. If all this turns out right, these people turns out your customers.

So, this was all on What is Influence Marketing and Why Does It Matter? Make sure, you go through all of it. If you want to grow your business exponentially, consider having your own website and mobile app too. www.codifier.co can help you create an awesome app of your choice at a minimal cost.


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11 Jan 2018

Want to Grow your Small Business? Here are 3 Action Items to get started with Right Now.

Starting a business was never an easy task. Growing and expanding it was even more difficult. In this time of immense competition, the only key to success is customer satisfaction. In order to attain that people might suggest you of a dozen ways. Some of them might be useful, some aren’t. So, if you want to grow your small business, here are 3 action items to get started with right now.

Let’s have a look.

  • SWOT Technique

Not many companies use this technique now. But, still it is one of the most effective and useful techniques out there. The SWOT Technique deals with for letters i.e.

S       Strength

W     Weakness

O      Opportunities &

T       Threats

Working accordingly can help you know almost everything about your goods and services, operations, and your complete organizations. Moreover, this helps you to prepare you and your small business for bigger opportunities and threats by letting you know of your capabilities and limitations.

  • Internet & Social Media

In the current time, if you want to expand and grow your business at a lightning fast pace, you need to take your product and services to the social media. The reach is beyond your imagination. People get to know about your product while sitting at their own home. They can also solve a lot of problems regarding your product with your expert customer service.

Having your own business website is another plus for your organization. It gives you a recognition in the world and people visiting your website can easily get to know about the services you provide, upcoming products etc.

  • Quality Circles

This can be a really helpful weapon for you and your organization. Basically, a quality circle is a group of people who gathers at one place voluntarily and involves person from each level of the organization. Here, people form a group meeting and discuss about the major problems of the organization and suggests the ways to resolve them. If economically possible, the management take actions in order to maintain the quality of the organization.

Although it is practiced in bigger organizations, but groups like these can be really helpful in rooting out problems from your business right from the lower level to the top level easily.

These were our 3 action items to grow your business at a faster rate. You can try a lot more than these three like developing an application for your business, opting for quality in process instead of quality in product etc. Techniques like these are used because quality cannot be created, it can be created by keeping everything under control at each level of your production. All these things will help in developing quality in your business and hence will promote your business growth easily.

So, if you are worried about what to choose and what not? And want to grow your small business. Above mentioned 3 action items to get started with right now.

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06 Jan 2018

New Year Resolutions for 2k18

New Year Resolutions are something that most of us make but aren’t able to fulfill. You might have even made resolutions for 2k17 that you failed to achieve. Well, if you were able to achieve them it’s great, and if you didn’t then don’t worry. Here are some of the pro tips and resolutions for you that you can help you achieve your Top New Year Resolutions for 2k18.

First, let’s have a look at the top resolutions that should be on everyone’s list.

  • Fitness Goals

Fitness goals are made almost every day, every month and definitely every year. Some are able to achieve them, some aren’t. Getting in shape is definitely a tough task. If you are unable to follow tight workout schedules, running and other exercises. Don’t worry.

All you need to do is go step by step. Just walk a little every day. With each passing week, add on to the distance you walk. You can also compete with your friends which might be really helpful.

20-30 minutes of daily activity is enough for you to keep fit. Be it your yoga exercises, your running schedules or your gym workouts. Just keep progressing and most importantly always eat healthy.

  • Get Organized

On introspecting yourself, you will get to know how much unorganized person you are. But, this doesn’t mean that you need to change all your activities all of a sudden.

You can start with small things like dedicate a particular day to check on all your bills, bank activities etc. You can make 3 or 4 files to get your all documents organized. For e.g. A separate folder for all the family bills, one for the medical prescriptions, one for your personal documents etc.

  • Give up on your Bad Habits

We all know about the adverse effects of alcohol, gambling or smoking. Yet, we keep going with them. We make plans to quit on them for health or for our family. But, that doesn’t happens. So, this year go for a counselling, or try nicotine gums, or something that helps you give on your bad habits.

We also associate bad habits with alcohol, smoking and such activities. But, lie is one of those bad habits which is highly destructive. So, try being honest to your partner, friends and family from the first day of the year. You might face difficulties in the start, might even cause issues, but if you will stick to it, life will be really better.

  • Learn Something New

This Year make a difference. Try some new skill, some new game, a new business or a new instrument. Let it be anything. Try something that you always wanted to do. Some people even learn new languages each year, and this adds on to the list of the qualities they possess.

So, these are the top New Year Resolutions for 2k18 that you should go for. Moreover, if you find it hard to achieve them. Involve someone with you too. Sometimes competition is good for you. Moreover, there are thousands of apps on Android Play Store that can help you with your goals and exercises too. So, try doing all these from the very first day of the New Year, meet new people, spend time with your family and friends, be happy and have a happy and delightful new year.

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06 Jan 2018

Corporate Life vs. Startup Life

Making Plans for your career was never easy. You are never sure that the path you are choosing is right and will lead you to success. Moreover, we are always so confused in deciding what is good for us. Corporate Life or a Startup, the choice was never easy and has been a topic of debate in our mind for a long time. So, here are some key points which can help in your battle of corporate life vs. Startup Life.

  • Top 3 Benefits of a Startup

  1. Atmosphere

Startups don’t come up with a formal dress-code policy or rules & regulations etc. They are well known for their fun, casual and business loving atmosphere. The atmosphere of a startup is not as strict as corporate one. People here enjoy their fun environment that even fades away the line between work and fun sometimes. The energy level among all the people working for a startup is quite high. This is due to the fact that startups employ people who are highly motivated and innovative.

  1. Opportunity

Since, startups are known for their winning attitude, the number of opportunities in a startup are abundant. They believe in continuous improvement gaining customers, build technology, hire motivated employees etc. All this brings responsibility on everyone’s shoulders, and responsibility means an opportunity to prove yourself.

  1. Recognition

In a corporate life, you might not get recognition even after devoting your whole life to an organization. But, in a startup that might happen in few months of your work. Everyone in the company will be aware of the work you did, what you contributed or your leadership in a project. Always remember if you do well, you are recognized for your good work. And if you do bad, people will blame you for that.

  • Top 3 Benefits of Corporate Life

  1. Training

There are people who love learning new skills, programmes etc. So, if you love to attend seminars, new technology, or gain a new skill, then a large company is the best place for that. Moreover, you can develop skills like leadership qualities, discipline, politics etc. These skills are highly valuable for your career and future life.

  1. Perks

Corporate Life comes with a large number of perks. Health Insurance, Retirement Plans etc. are provided to most of the employees working in the organization. Most of these perks aren’t even heard in a startup, but in corporate life these are standard benefits.

  1. Startups are Tough

Startups are comparatively tougher when compared to the corporate organizations. They have no fixed hours of working, moreover the risk involved in startups are high. So, for those who want a stable environment and job, they should go for the corporate world.

So, these were our points from the battle between the Corporate life vs Startup life. These top 3 benefits can help you decide what you should choose for your future. Are you the risky startup one or the classy corporate one?

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30 Dec 2017

4 Smart Reasons why your Business needs a Mobile App

Today, the market is all about being advanced and sending the right message at the right time to your customers. In order to survive and increase your demand, you have to be updated with the latest tools and technology. Moreover, you have to do everything possible to make your business more efficient and easier to make your customer satisfied.

  • One of the best ways to do that is to build a mobile app for your customers. This will help them to interact with your more efficiently. This strategy helps any business to reach market easily and impress the existing customers. So, here are 4 Smart Reasons why your Business needs a Mobile App. Easy to use and Convenient

A good software developer develop his mobile apps to let its end user interact easily. They include a wide variety of features. That’s why Mobile Apps for business are so successful in market. Moreover, they can be accessed anywhere and anytime. Either your customers have to order something or need some assistance, all they need to do is pick up their cell and access the app.

  • High Speed & Reliable

Mobile Apps comes with various features. Their top features include high speed and reliability. These apps offer quick processing and are in constant touch with you (considering the user takes their mobile phone almost everywhere). The mobile apps are designed with the aim to enhance end-user experience with the features they carry. Such features builds up a sense of trust in the minds of your customers.

  • Improved Profitability and Increased Traffic

This is one of the major reasons why every business should consider developing a mobile app for their organization. A good mobile app ensures an increased profitability quotient. Also, due to its presence on the mobile platform, more number of user can enjoy the benefits of your services with the help of few touches or clicks. The functionality and benefits of a mobile app can be enjoyed anywhere, anytime which makes it ideal for use. Businesses with their websites and mobile apps tends to witness more growth than those who doesn’t have these.

  • Easy Payments, Growth, and Notifications

With a mobile app, mobile payments become really easy. These apps bring a sense of security in the mind of the people which makes them share your business app more. Also, it becomes really easy to notify your customer of the upcoming events and product launch etc. You can also go for a survey which will enable you to increase customer satisfaction by making changes according to the choice of your customers.

These were 4 Smart Reasons why your Business needs a Mobile App. There are much more too but these are the top ones. Just go through them once and you will finally know why an app is required for business growth. Please reach Codifier Technologies for you Mobile app development requirements.



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27 Dec 2017

Challenges for Offshore Software Development

The trend of Offshore Software Development in UK has been one of the best trend till date. Due to its low cost competitive advantage, high tech enterprises used it to develop cutting edge software solutions.

If you don’t know what offshore software development is all about, let’s dig deeper.

Near-shore VS Offshore Software Development

Basically, near shore software development refers to an outsourcing software development project in a neighbouring or nearby country due to the benefits of similar language and efficient collaboration.

On the other hand, Offshore Software Development refers to an outsourcing project that has been given to a foreign country in order to attain higher cost savings than a near-shore project.

Offshore has its own advantages but just like anything else, it has weaknesses too. It may become disadvantageous when you are unable to get aligned with the foreign country’s culture and language.

Need of Offshore Software Development Project

You might be still thinking why so many enterprises are dependent on offshore software development projects? The answer is quite simple. These are highly cost effective solutions as they provide you with their services at a very low rate.

Top 5 Challenges in an Offshore Software Development Project

Here are some of the factors on which Offshore Software Development is dependent on:

Increase in Competition

Day by day, competition is getting more and more. New Software Development companies are being setup in countries like India, China, Philippines, and Romania etc. Due to this rising competition, many small scale software development companies find it hard to survive.

Market Fluctuations

Market crisis on a global level has affected various countries. The basic concept of foundation for the offshore software development was to cut on the expenses. But today, many countries are facing difficulties to compete with Dollar or Euro exchange rates.

IT Policies

Most of these offshore software development countries are developing ones. Some of them have strict and unstable government. These unstable government aren’t so favourable towards the IT sector which affects the practice of doing business in their country. Their strict views for sensitive data and security affects the business relations which causes a service provider to back off his foot from such type of land with such policies.

Changing Framework

SAAS or Software as a Service was one of the basic model till date. Nowadays, people prefer Cloud Solutions instead of investing in expensive IT infrastructure solutions. Moreover, the flexibility of these solutions can affect your business.

Managing Offshore Staff

Managing the onsite staff can be a tough task for the employers. Software Development Companies employees are often caught up by the high dollar pay scale. Moreover, due to the location problem, it is hard to maintain skilled working staff for the new projects.

Some companies are even coming up with solutions like signing bond amounts etc. to limit the movement of their employees to other companies.

But all these challenges are some of the basic challenges that any Offshore Software Development Company in UK has to face.

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27 Dec 2017

Mobile Application Development

We all are living in a smart age where we have applications for almost everything. From your diet plan to your drinking water habits, mobile applications are playing a significant role in influencing our lives. Each and every day we get to hear about some new technology being launched in the market, and in few months or even weeks, it is replaced by even something better.

That’s what makes Mobile Application Development so important in the present scenario. A large number of businesses achieve great heights by involving mobile technology in their business activities. So, here is an article to obtain the maximum benefit from Mobile Application Development in UK.

Types of Application for Mobile

In the present time, mobile is rarely used for calls. Rather, it is used for making our lives easier with a wide variety of applications. Mobile Developers consider all these facts and the customer requirements in order to develop and formulate their mobile applications. Here are some of those things that you need to decide before developing a mobile application.

User Requirement in the Market

Currently, the market is full of choices. A large number of businesses interact with their customers with the help of mobile applications. So, if you are thinking to make your business great as others, you have to think of something different. Here are some top features that any business can go with to make their application a success:

  • “Anytime, Anywhere” Solutions,
  • Time to Time UI updates,
  • Android Customizations,
  • Regular notifications etc.

In such market, being updated is the only way for the mobile developers to survive.

Why an Android App?

Mobile Developers can either develop their apps for Android or iOS. But the question is “which one is going to be better?” Well, the answer is simple.

Android is an open source OS which was launched by Google in the year 2008. Since then, it has grown exponentially. Currently, there are more than 1.3 plus million applications available on Play Store till date. This clearly shows the popularity of the Android OS between the users present all over the world.

With the help of android application development, any mobile developer can now develop a mobile application easily. This will help him build a cutting-edge mobile application enriched with a variety of features which can easily boost up his ROI and Customer Service.

It is cost effective and this is what enables the small business to have their shot too. Android Mobile Application development does not require huge investments. All it needs a different idea, a well-planned app and a mobile developer who can execute that idea in the best possible way.

You can later improve the app with the help of customer feedback and reviews. Most of the leading Developers follow the same ideology for their Mobile Application Development in UK as well in different parts of the world.

So, stop waiting. It’s time to change and take your business to greater heights.

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24 Dec 2017

Social Media Marketing Services in UK

Social Media Marketing Services is one of the trending concept in the current market scenario. Since, the world is getting highly dependent on the Internet, social media has become a crucial weapon for business. In this time of competition, only the one who will be taking advantage of this online internet boom will survive. So, if you want to know how to enjoy the benefits of Social Media Marketing Services in UK, you should be clear of some terms first.

What is Social Media?

All the famous platforms like Facebook, Twitter, YouTube, Instagram, LinkedIn connects millions of people together all over the world with the power of Internet.

Earlier, these were meant for connecting people together, but with the passage of time experts have been able to visualize the scope of social media and its application in business.


Earlier, companies were able to transport or market their goods at national level (at max). But, with Internet and e-commerce, you can now market your product to the whole world.

Social Media Platforms are the best to do this job for you and in bringing traffic to your website.

A social media platform can help you with the following:

  • A company may use the social media to obtain responses and reviews from the public over their products.
  • This could help them in improving their product quality and also increasing their reach with the help of audience engagement.
  • They can also help in solving the concern of their customers regarding their product.
  • Another possibility of Social Media Marketing Services is that any organization can announce their upcoming product online by broadcasting events at a minimal or no cost. This creates a hype among everyone if your product quality is high.
  • An organization can also use these platforms for contests and raffle announcements.

Following are some questions that you can ask yourself in order to plan your Social Media Marketing Services and hence make them more efficient and fruitful.

  • What audience you are targeting?

This is one of the basic questions that any entrepreneur will ask himself. It depends on the reach you want over the globe. During your marketing or advertising campaign, the media platform that you’ll be using will ask you about your audience priority, either global, national or local. The rates are proportional to the reach.

  • What Social Media Platform you should prefer?

Some Social Media platform are really use to use because you can set them up in no time. On the other hand, some possess a complex structure. The one that derives huge traffic to your website or business and which is easy to set up should be your top priority.

You can either try do it all on your own or hire a professional for your company. Since, they are experts and have been working in this field for quite a long time, this process is more ideal. They might feel costly but they are highly efficient for your business.

So, make sure you follow all these points to make your business bloom and grow exponentially.


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19 Dec 2017

Enterprise Mobile Application Development in UK

It is commonly found that people have a misconception that the mobile application development is only done to expand the business to smartphones or tablets. This is actually not true at all.

The main aim of the enterprise mobile application development is to make the business processes more efficient and simpler. All of it just goes by one simple rule, more the simplicity more is the efficiency. The goal is to provide a task focused application to the employee so that they can make use of it and hence make job easier.

This is why the Enterprise Mobile Application Development in UK is on rise, and is growing day by day. People should get rid of their misunderstandings and employ the benefits of mobile application development in their business.

But the process of enterprise mobile app development is not easy as it seems. So, here are some top challenges that any business organization faces during the process.

Top Challenges Faced by Enterprise Mobile Application Developers:

Development Technology

If you’re looking for Enterprise Mobile App Development in UK, you will come across two classifications of mobile app development. One is Native app development specified for Apple’s iOS, Google’s Android, Window’s Window etc. which means the app you will be developing will be for specific mobile OS.

On the other hand, we have Hybrid Mobile apps which are developed using HTML5 tech and run over browser. Although they take less time, but they might lag in terms of performance and few other features.

UI and App Experience

UI and UE are one of the basic challenge for any mobile app developer. Your first task while developing an app must be to create an app with best possible user interface. Moreover, the aesthetics of the app must be changed regularly to give your users a refreshing experience. This keeps them hooked to your app. Another major challenge is the variation that you will observe on different platforms depending on different resolutions, operations systems, configurations etc.

Content Management & Security

With everyday Mobile App Development is growing on an exponential basis. Gone are the days, when only text was enough within these apps. The current day apps demands images, videos and even animation. All these create a heap of data within the device and are hard to manage which turns out as a challenge for the developer.

Other than that various enterprise apps demands various type of permissions which are usually ignored. But these might in turn possess threats like information misuse, data loss etc. So, Security within the app is really important too.

Performance & Battery

Well, it is generally seen that the high performance apps usually drains up battery at a faster rate. There are so many apps that everyone download because they look attractive. But, they end up deleting them because of the battery consumption. So, if your app is able to perform at minimum battery power and is bug free, then people will automatically download it.

An enterprise mobile app developer should consider this point too as it might be a huge plus for his app. Try using beta versions with the test users to give a clean touch to your final app version.



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