27 Dec 2017

Mobile Application Development

We all are living in a smart age where we have applications for almost everything. From your diet plan to your drinking water habits, mobile applications are playing a significant role in influencing our lives. Each and every day we get to hear about some new technology being launched in the market, and in few months or even weeks, it is replaced by even something better.

That’s what makes Mobile Application Development so important in the present scenario. A large number of businesses achieve great heights by involving mobile technology in their business activities. So, here is an article to obtain the maximum benefit from Mobile Application Development in UK.

Types of Application for Mobile

In the present time, mobile is rarely used for calls. Rather, it is used for making our lives easier with a wide variety of applications. Mobile Developers consider all these facts and the customer requirements in order to develop and formulate their mobile applications. Here are some of those things that you need to decide before developing a mobile application.

User Requirement in the Market

Currently, the market is full of choices. A large number of businesses interact with their customers with the help of mobile applications. So, if you are thinking to make your business great as others, you have to think of something different. Here are some top features that any business can go with to make their application a success:

  • “Anytime, Anywhere” Solutions,
  • Time to Time UI updates,
  • Android Customizations,
  • Regular notifications etc.

In such market, being updated is the only way for the mobile developers to survive.

Why an Android App?

Mobile Developers can either develop their apps for Android or iOS. But the question is “which one is going to be better?” Well, the answer is simple.

Android is an open source OS which was launched by Google in the year 2008. Since then, it has grown exponentially. Currently, there are more than 1.3 plus million applications available on Play Store till date. This clearly shows the popularity of the Android OS between the users present all over the world.

With the help of android application development, any mobile developer can now develop a mobile application easily. This will help him build a cutting-edge mobile application enriched with a variety of features which can easily boost up his ROI and Customer Service.

It is cost effective and this is what enables the small business to have their shot too. Android Mobile Application development does not require huge investments. All it needs a different idea, a well-planned app and a mobile developer who can execute that idea in the best possible way.

You can later improve the app with the help of customer feedback and reviews. Most of the leading Developers follow the same ideology for their Mobile Application Development in UK as well in different parts of the world.

So, stop waiting. It’s time to change and take your business to greater heights.

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24 Dec 2017

Social Media Marketing Services in UK

Social Media Marketing Services is one of the trending concept in the current market scenario. Since, the world is getting highly dependent on the Internet, social media has become a crucial weapon for business. In this time of competition, only the one who will be taking advantage of this online internet boom will survive. So, if you want to know how to enjoy the benefits of Social Media Marketing Services in UK, you should be clear of some terms first.

What is Social Media?

All the famous platforms like Facebook, Twitter, YouTube, Instagram, LinkedIn connects millions of people together all over the world with the power of Internet.

Earlier, these were meant for connecting people together, but with the passage of time experts have been able to visualize the scope of social media and its application in business.


Earlier, companies were able to transport or market their goods at national level (at max). But, with Internet and e-commerce, you can now market your product to the whole world.

Social Media Platforms are the best to do this job for you and in bringing traffic to your website.

A social media platform can help you with the following:

  • A company may use the social media to obtain responses and reviews from the public over their products.
  • This could help them in improving their product quality and also increasing their reach with the help of audience engagement.
  • They can also help in solving the concern of their customers regarding their product.
  • Another possibility of Social Media Marketing Services is that any organization can announce their upcoming product online by broadcasting events at a minimal or no cost. This creates a hype among everyone if your product quality is high.
  • An organization can also use these platforms for contests and raffle announcements.

Following are some questions that you can ask yourself in order to plan your Social Media Marketing Services and hence make them more efficient and fruitful.

  • What audience you are targeting?

This is one of the basic questions that any entrepreneur will ask himself. It depends on the reach you want over the globe. During your marketing or advertising campaign, the media platform that you’ll be using will ask you about your audience priority, either global, national or local. The rates are proportional to the reach.

  • What Social Media Platform you should prefer?

Some Social Media platform are really use to use because you can set them up in no time. On the other hand, some possess a complex structure. The one that derives huge traffic to your website or business and which is easy to set up should be your top priority.

You can either try do it all on your own or hire a professional for your company. Since, they are experts and have been working in this field for quite a long time, this process is more ideal. They might feel costly but they are highly efficient for your business.

So, make sure you follow all these points to make your business bloom and grow exponentially.


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19 Dec 2017

Enterprise Mobile Application Development in UK

It is commonly found that people have a misconception that the mobile application development is only done to expand the business to smartphones or tablets. This is actually not true at all.

The main aim of the enterprise mobile application development is to make the business processes more efficient and simpler. All of it just goes by one simple rule, more the simplicity more is the efficiency. The goal is to provide a task focused application to the employee so that they can make use of it and hence make job easier.

This is why the Enterprise Mobile Application Development in UK is on rise, and is growing day by day. People should get rid of their misunderstandings and employ the benefits of mobile application development in their business.

But the process of enterprise mobile app development is not easy as it seems. So, here are some top challenges that any business organization faces during the process.

Top Challenges Faced by Enterprise Mobile Application Developers:

Development Technology

If you’re looking for Enterprise Mobile App Development in UK, you will come across two classifications of mobile app development. One is Native app development specified for Apple’s iOS, Google’s Android, Window’s Window etc. which means the app you will be developing will be for specific mobile OS.

On the other hand, we have Hybrid Mobile apps which are developed using HTML5 tech and run over browser. Although they take less time, but they might lag in terms of performance and few other features.

UI and App Experience

UI and UE are one of the basic challenge for any mobile app developer. Your first task while developing an app must be to create an app with best possible user interface. Moreover, the aesthetics of the app must be changed regularly to give your users a refreshing experience. This keeps them hooked to your app. Another major challenge is the variation that you will observe on different platforms depending on different resolutions, operations systems, configurations etc.

Content Management & Security

With everyday Mobile App Development is growing on an exponential basis. Gone are the days, when only text was enough within these apps. The current day apps demands images, videos and even animation. All these create a heap of data within the device and are hard to manage which turns out as a challenge for the developer.

Other than that various enterprise apps demands various type of permissions which are usually ignored. But these might in turn possess threats like information misuse, data loss etc. So, Security within the app is really important too.

Performance & Battery

Well, it is generally seen that the high performance apps usually drains up battery at a faster rate. There are so many apps that everyone download because they look attractive. But, they end up deleting them because of the battery consumption. So, if your app is able to perform at minimum battery power and is bug free, then people will automatically download it.

An enterprise mobile app developer should consider this point too as it might be a huge plus for his app. Try using beta versions with the test users to give a clean touch to your final app version.



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13 Dec 2017

Web Application Development in UK

In this advanced age, we witness rapid development of technologies daily. People are getting more and more reliable on the internet rather than the conventional methods. This has forced companies to shift their focus to the internet where they can buy/sell goods and services easily.

Today, the e-business has expanded its roots by many folds. Web Developers have started employing various e-based applications in the websites that enables the website owners to do a lot of things.

What is Web Application Development?

Web Application Development is a process through which web developers develop as well as maintain software applications, which are used for developing web pages and deploying similar kind of solutions. Commonly used programming languages for web application development are Java and PHP.

Web Application Development in UK is getting more and more popular. Due to newer technologies and more advanced programming languages, there is a development in flexibility which has led to an exponential increase in the web applications.

Web Application Model

Just like any other software development model, the web application model is constructed on the basis of three tier system.

User Services:

This tier is responsible for providing interaction between the consumer and the application with the help of a visual gateway. This may include from basic HTML and DHMTL to complex COM components and Java Applets.

Business Services:

Business service tier allows the user to perform the complex actions with the help of a Web Interface. It is the one which provides the business logic and procedures to the User Services. It varies from Web scripting in ASP/JSP/PHP to server side programming like TCL, CORBA and PERL.

Data Services:

This is the ultimate tier of the 3 tier system. It stores, retrieve and update information at a higher level. Since databases are most practical for any web developer, this layer is highly important. It allows any developer to store, retrieve and update in a categorized and systematic manner.

Phases of a Web Application Development Project

  • Generation of an Idea
  • Devising the Plan to execute the Idea
  • Application Development Phase
  • Application Testing
  • Support and Stability

Benefits of Web Application Development:

With the help of Web-based applications and its utilities, any company can improve their work process over Internet and Intranet.

These are those applications which reaches every corner of the world, unlike the conventional methods which fails to do so. Hence, they improve your business and takes it a whole new level.

Web based Applications enables you to get rid of various complex manual operations.

These applications allows the entrepreneurs to do multiple tasks at the same time.

By employing web based applications, you can save a lot of time, money and a lot of other resource as well.

Through these applications, you can interact with each and every customer easily.

Just like any other part of the world, Web Application Development in UK is in high demand and it is definitely a field that is going to achieve new heights in the future.

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13 Dec 2017

Application Maintenance in UK

Our world is changing rapidly and so is our industry. Every day we get to see new technologies and advanced products. All this has led to increased competition in almost each and every field. That is why it is difficult for any minor company to survive in the market.

In order to be the best, you need to get better with each passing day. In order to gain advantage over their competitors, one must aim for continuous improvement. That’s why business organizations keep on replacing their outdated and conventional techniques and applications with the new and the better ones. These advanced applications are highly efficient and time saver.

All this has shown us that why Application Maintenance is an important field in today’s world.

What is Application Maintenance?

Basically, Application Maintenance can be defined as that branch of software development whose sole aim is to extend the useful life of deployed solution. Moreover, they also work as additional processes which ensures the proper working of such solutions.

Application Maintenance in UK is on the rise and every leading organization is giving stress on that.
Types of Application Maintenance:-

Basically there are two types of Application Maintenance and Support (AMS),

AMS for Application Fixes
1. Corrective Maintenance:
In corrective maintenance, the problem is detected by the AMS team first and then the proper solution is applied for the same. This may include glitches, improper functionality etc.

2. Adaptive Maintenance:
Sometimes a company may change their software solutions due to changing market scenarios, demands etc. In order to ensure that these solutions works with maximum possible efficiency, Adaptive Maintenance is done.

AMS for Application Enhancements
These are the solutions or the services provided by a team to improve the functionality of an environment or its efficiency.
1. Improvement Maintenance:
Maintenance performed in order to upgrade the existing system based on user feedback and the problems identified over time.

2. Preventive Maintenance:
In order to keep a business environment healthy and continuously working, proper maintenance must be done. This is to ensure that no halts or barriers can stop the work anyhow. The maintenance deals with the analysis of the system to ensure its top notch performance, higher reliability etc.


No matter if you talk about Application Maintenance in UK or any other part of the world, you can’t deny its importance in the current world.

In this age of competition, Application Maintenance is like a boon to the business environment which helps companies to gain competitive advantage in the market.

These are the services that helps you achieving a qualitative business environment in your business organization. They help in building up your organization stronger, reliable and highly efficient.

Any kind of situation breakdown can be deal with the help of the above mentioned maintenance so that the work keeps on going.

Always remember, “Even for the best, there is a possibility of becoming better”. The only one who strives for continuous improvement, survives.

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06 Nov 2017

5 things everyone loves about IT Company

As is true in our personal lives as well, being happy at work rarely comes down to a single factor. As a result, there’s no one “secret” to job satisfaction, which for too many of us can feel frustratingly elusive. And as companies strive to keep their employees happy and engaged, it’s worth remembering that everyone’s a little different.

Still, people who love their jobs are normally from IT Company’s. And employer of IT Company’s always looks forward to attract and retain talent in a competitive market. Like Codifier Technologies Does. So we are talking here about those 5 things everyone loves about IT Company’s:


People are social creatures. In and outside the office, meaningful relationships have a powerful impact on our happiness. They cultivate a sense of belonging and identity, relieve stress, make us laugh and have fun, and help us feel safe and supported.

Employees are more likely to feel confident and comfortable in their roles when they know what their responsibilities are. Only IT Company’s like Codifier Technologies provide that platform where every employee knows what are his/her roles and responsibilities.


Employees are more likely to feel confident and comfortable in their roles when they know what their responsibilities are. IT Company’s are where every employee is aware about his/her job role and responsibilities. Uncertainty on that score can cause avoidable stress and make it difficult for employees to focus on their tasks. In IT Company employees are focused towards their work and are aware that their knowledge is heading towards right direction.

It’s no secret that employees are happier when they feel their skills are being put to good use, but for that to happen, they first need to understand the objectives they’re driving towards. For companies, that comes down to communication–not just defining and clearly articulating goals, but making sure employees grasp how their own jobs support those goals.


People want to work for IT companies where they feel that they’re making a meaningful difference in the world.

Companies can instill a sense of impact even when employees’ roles vary widely across the organization. What’s more, a company doesn’t need to have a philanthropic mission to be meaningful. Employees just need to feel they’re doing something each day to help make a difference in the world–including for consumers.


People working with IT companies love their jobs and feel proud of where they spend the majority of their time every week. And shouldn’t we all? People want validation from the outer world about where they work and what their employer stands for. Whether that pride translates into wearing a company sweatshirt on the weekend, or telling friends about an awesome reward they recently earned at work, companies should encourage employees to identify with them.

That starts with communicating the organization’s vision, then carrying it out in a range of small ways everyone can share around the office. A mission statement shouldn’t just live on a company’s website. Employees need to be reminded in more frequent, experiential ways why they do what they do.


Whatever digital tools we use to socialise and interact, most of us still crave in-person support and recognition. In fact, it’s easy to forget the impact a simple thank-you can have on someone’s day, not to mention their future performance.



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01 Nov 2017

5 Qualities to become a great boss

It’s not easy being a Boss who is just like a leader/ Mentor. Boss with a bossy attitude will always create differences between him and his employees. Not everyone knows how to be a great boss. But most can tell you a story about enduring one.

We spend a third of our lives with our employees and co-workers so why not try to create an environment that encourages fun and supports productivity. Successful managers/Leaders have figured out what it takes to encourage and motivate employees, which even makes them a great boss. Here are some qualities of a great boss, which I always found in my boss:

1. Knows How To Inspire and Encourage Growth:

The fact of the matter is that great leaders know how to inspire.

Sometimes, they don’t even know it. However, what makes them a great boss is the fact that when there’s a big moment, they know how to react to it and how to make the people around them react to it.

If there’s a high-pressure situation, the last thing you would want to deal with is someone who would look at it frivolously and not be able to motivate others. The opposite of stress is resilience, so if a boss can learn to make stress he’ll be able to inspire his team better.

Also one should invest in employees’ growth. Give them the training and teaching they need, and learn to develop a growth mindset. Failure and experimentation shouldn’t be punished, but should be looked at as learning opportunities.

2. Setting a Clear Performance Expectations by Focusing on Goal:

Research suggests that employees experience increased stress levels when they don’t have a good understanding of what is expected of them. Setting clear performance expectations includes having a very specific job description that lays out all expected tasks as well as employee goals.

Keep the entire team focused, and aligned towards one long-term goal.

It’s important to make sure that everyone knows why he or she is doing certain task and what is the result that can come from doing it.

Make sure that your employees are engaged and that they are aligned in terms of knowing the vision and goals of the organization.

Setting clear, realistic, actionable goals for the team is one of the most important parts, which a boss should keep in mind.

3. Promote Work Life Balance

This isn’t just one of the traits of a great boss this is also a trait of a great company. Allowing employees to have balance between their work and their life allows them to be at peace and it lets them know that they’re more than just an employee, but a valuable person within their company. Our Boss here in Codifier Technologies is one of the best bosses I have ever met. He always understands that every employee has his own life apart from work. Which he always supports and gives time for.

4. Praise Your Employees as and when required:

Always Remember, a pat on the back goes a long way. Employees need to feel appreciated. Research shows that human beings thrive on recognition. They just never get tired of it. Nothing works like positive reinforcement, and a great boss is very aware of this.

Boss should create a culture of recognition where not only where boss are giving praise to employees, but employees are giving praise to each other (it means more when it comes from coworkers). Make it public too; everyone needs to see the praise. Show your appreciation, even for the small things that your employees do.

5. Act as a Mentor:

A great boss views her position as both a leader and a coach, someone who educates and encourages her players, who leads her team by example. If you’d like to be a great boss a major part of your skill set will have to be a mentor. If you’re able to help your employees excel at something, your duty is to lead them in the right direction and make sure that they’re as good as you, and if possible, better!



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30 Oct 2017

6 Free Tools for Start-ups That Will Help in Digital Marketing

Every small business owner is well aware that, it is expensive to build an online business without the help of digital marketing tools.
They also know that these various digital marketing tools greatly help them with their everyday tasks.

To start off with you can use free digital marketing tools that will get you in the game. Going forward you can always connect with the company’s like Codifier Technologies for your Digital Marketing needs. They are a leading One Stop Internet strategy consulting company.

If you want to spend time yourself handling digital marketing for your Startup, then going for free tools is a great idea. These tools can be used to spy on your competitors or get a better understanding of your target market.

Here are 6 Free Tools for Start-ups that will help in Digital Marketing and will prove very useful in the implementation of an effective digital marketing strategy. Take these tools for a test drive; some are free for life, some offer basic features on their free account and some are freemium tools.

  • Google Analytics
  • Keyword Planner
  • Hootsuite / Buffer
  • Canva
  • SEMrush
  • Slideshare

You can use Google tools such Keyword planner and Analytics to see where you are currently getting your traffic from and what keywords will get you more of that traffic.

From a search engine optimization or SEO perspective, you can use SEMrush to spy on your competitors or improve your SEO game plan.
Images are one of the best ways to attract an online prospect and a free image editing and manipulating tool like Canva is a must.
When it comes to digital marketing social media is something you cannot ignore but it can be very time consuming unless you are using a tool to manage all your accounts and posts from one place like Hootsuite.

To get additional traffic and to build your brand’s authority online you need to use sites like Slideshare which are underused. You can use SlideShare for many purposes. For instance, you can:

  • Get traffic
  • Rank better on Google
  • Grow your followers
  • Get email subscribers
  • Build your brand
  • Create your own uses

If you use SlideShare in the right way, you’ll find it’s a very powerful tool.

There are many other tools as well which are free and can solve these purpose of Digital Marketing companies but mentioned above are best and effective plus easy to use tools.

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30 Oct 2017

4 reasons why business partnership fail

Business partnership can be likened to a marriage. Everybody goes into marriage with the hope to live together as a couple until death parts them. But unfortunately, you discover that many marriages end in divorce. In most cases, such divorces are not without pains and regrets. The same thing applies to business partnerships. There is more to business partnership than two people coming to form and run a business. Therefore if you want to go into any business partnership, you need to exercise caution so that the whole relationship will not bring pains and regrets at the end of the day.

You may need to ask yourself why you want to go into a business partnership in the first place. This will help you determine whether it is even necessary to enter into such relationship at all. What happens when a partnership fails? You never enter into a partnership with this in mind, but it could happen and there are many reasons why things don’t work out. So keep your eyes wide open for a few red flags that might make a partnership go off the rails.

Trust between Partners:

An honest and open relationship between partners is the foundation of any successful business partnership, so nothing breaks down a partnership faster than a lack of trust. How would someone bring a partner he cannot trust into a business? It happens at times especially when a person is so particular about raising funds for his business. If the only main reason for bringing in a partner is money, this type of business partnership cannot last. It may not be long before the new partner starts exhibiting some behaviour, which you may not like. You may not even know the true character of a person until money is involved. If you can’t trust a partner with company’s money, it is better to end such business partnership. The best thing is to research their history and reputation in the market. Chances are if the person has a history of stability and ethical behaviour, they will make a trustworthy business partner.

Mismanagement of Expectations:

When you go into a partnership with another party, set your expectations for what success will look like upfront. This way, if you or your partner starts to see that the number of sales isn’t up to snuff, or the number of new customers you thought you’d drive is looking low, you can reassess and make necessary changes.

Survival in Hard times:

Life is not a bed of roses. In business, there will be some times that things may not go smooth as expected. Though they say that tough times don’t last but only the tough people do. Not everybody can endure hard times. It is easy for a partner who is not used to hard times to quit during business downturn.

Being an entrepreneur is volatile, especially in the beginning. It’s damn hard, and stressful. So if you’re thinking about partnering with someone who is used to receiving a pay cheque, get ready to become a counsellor/coach. You will have to rid that partner’s mentality from their psyche.

Personality Clashes:

Sharing risk and having complementary skill sets are some of the great advantages of business partnerships, but if the personalities of the partners do not sufficiently mesh, the business may be headed for trouble.

Disagreements among partners are to be expected, but heavily contrasting personalities can amplify differences of opinion and lead to resentment and conflict.

Keep in mind that differences in personality can also be a benefit rather than a hindrance, providing you respect your partners, value their opinions, and have a shared vision for the business.

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16 Oct 2017

5 tips to celebrate a safe and happy Diwali with kids

Diwali is one of the biggest and most celebrated festivals across India and the world. The preparations start many weeks in advance. People get their houses spic and span in anticipation of Goddess Lakshmi to visit their homes during this auspicious occasion. It is a festival of lights, togetherness, happiness, prosperity, sweets & celebrations. It is also a festival with most number of accidents. It is important to take certain steps, especially as parents to ensure a happy and bright Diwali for us and for the world.

Here are some tips to ensure a safe Diwali for our children’s and us.

1. Electrical Lights: 

Lighting your house is a ritual during Diwali. Ensure that the electrical lights that you use are of good quality.

There should not be any loose wires hanging around. Preferably hang them at height where your kids can’t reach and plug them using an extension chord with proper earthing.

Children tend to pull any loose wires and this might result in a short circuit.

2. Diya’s:

The beauty of candles and diya’s can never be compared to the artificial electric lights. Lightening Diya’s actually reduces the electricity consumed, make our homes look more pretty in the night. Also we can create an earning potential for the potters and low income group who sell Diya’s and earn their bread.

Make sure you don’t place diya’s outside your door. Please ensure that there aren’t any combustible materials around. If you have a toddler around, it’s better to keep these diya’s out of their reach at an elevation. Ensure that the diya’s placed outside the door have sufficient spacing so that children don’t bang in to them when running in and out of the house. Avoid filling oil till the brim. This might cause unnecessary spilling and slippery floors.

3. Crackers:

As firecrackers leave the city hazy, noisy and littered with waste the next morning, the best way to celebrate Diwali is to go firecracker-free. Sure, It’s difficult to keep children away from crackers although each of us knows the side effects of crackers. If not keeping them completely away, we can definitely minimize the effects. You could also opt for eco-friendly crackers that are made from recycled paper. The noise produced by these crackers is also within the decibel limits set by the Central Pollution Control Board.

Make sure they are wearing closed footwear and close fitting clothes of thick material instead of loose or flowing garments while lighting fireworks. Keep the crackers safe and ensure that the child does not have access to it in your absence. Keep a bucket of water handy just as a precaution.

4. Diwali Attire and Sweets:

Diwali is the time when your child has the closest proximity to fire. While shopping for your child, ensure that you choose a fabric that’s not too synthetic or too thin.  Make sure they are wearing closed footwear and close fitting clothes of thick material instead of loose or flowing attire while lighting fireworks.

Diwali is the time for all us to binge on sweets and snacks. This is applicable to the kids as well. As far as possible keep them away from outside stuff. If you make them at home, nothing like it. If not then ensure that you pick these from the right store and also ensure that these are consumed in moderation.

5. Keep Your Little-ones Around:

Right from cleaning the house, to decorating the house, making the sweets or snacks, making rangoli, performing pooja, bursting crackers ensure that your child is actively involved.

Give him or her small tasks so that they also enjoy the festivities. This indirectly will keep them around you all the time and ensure their safety.

A little care and a little precaution can make Diwali happy n safe for each of us. Hope you liked this blog on how to ensure a safe Diwali for children. For more please visit our website.

Codifier wishes you all a Happy and Safe Diwali!



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