05 Feb 2018

Smart Work V/s Hard Work

In case you are onto some task, what type of work will you prefer, working hard or working smart? In order to know who wins in a battle of “Smart Work V/s Hard Work”, let us find out the difference between the two.

Hard Work

Hard work can be simply defined as dedicating oneself to the activity that he is doing and do whatever it takes to complete the activity.


Smart Work

Smart Work can be defined as the art of copying successful methods, using creative and innovative short tricks, mental efforts rather than physical in order to reduce the time taken to complete an activity is termed as smart work. You can also see that this is the one that somebody uses to increase efficiency of an activity or a process.

Which One Is Better?

People often termed hard work as Donkey’s work as working hard may sometime take you nowhere unless you are well aware of the process you are performing. On the other hand, working smart makes you the king. But does that mean, in the battle of “Smart Work V/s Hard Work, smart work wins easily?

Well, the answer is No. Hard Work is also important in one’s daily life.

In order to have a better idea about both of them, let’s have a look at an example.


A person starts a business, runs it, use various manufacturing operations in order to get his goods and services finalized. He does all this in a long time and with a lot of hard work. Makes pamphlets, gives ads in order to promote his profit and then earn some profit.

On the other hand, a smart person runs a business smartly, tries to finish up his goods and services in the least possible time with maximum efficiency. He takes the help of Internet in order to promote his goods and services worldwide. Moreover, he hires a mobile developer agency to build an app for their business which will help people connect anywhere, anytime (www.codifier.co can help you build an app of your own choice at a minimal investment with a variety of features). All this might help him earn more profit than the hard working person. But, we still can’t judge as the best of both of them.

If you are looking forward to make out max of everything, from your products and services, you need to carry hard work along with smart work. Working hard in a Smart Way is the best possible way out there which will help you achieve your dreams and reach all the milestones that you have set for your future.

Example 2:

You might have seen people who prepare a lot for their competitive exams. Give several attempts and still fail to clear an exam while there are some who cracks the exams in their very first attempt. That’s the power of working hard in a smart way. You can easily achieve all the objectives that you set with this mind set.


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27 Jan 2018

7 Web Development Trends to Look Out for in 2018

This is the age of advancement and with each passing day, there is something new to explore. So, instead of planning out trends for today, plan for your tomorrow. Be prepared, and look out for the challenges upcoming in future.

Web Development in one such field where you don’t look out for trends for today, you find out what are going to be the trends for tomorrow.

So, here is an article on 7 Web Development Trends to Look Out for in 2018.

Let’s start with number 1.

Compatibility with Smart Phones

A recent study showed that there is a rapid rise in the number of smartphone users all over the world. That’s one reason why most of the business have started focusing more on their mobile applications too. So, make sure you work up on your website experience on a smartphone.

Machine Learning

There are many social platforms that you visit in your daily life. For example YouTube and Facebook. On these platforms, you might have seen specific type of ads. These type of ads are based on a search that you did some time back in your day. This happens due to machine learning.

Online Support

In order to bring quality in the feedback and the customer support system, many companies equipped their websites with chatbots. These chatbots provide instant feedback to the customer in case of an emergency or a problem. In 2018, we are going to see many new upgrades and improvements in these chatbots.

Static Websites

Earlier websites were developed in the static form. With the passage of time, people moved on to dynamic websites. But, these websites proved kind of slow and complex to develop. That’s why web developers are returning to their roots of static websites but with more advanced features.

Single Page Websites

In order to eliminate the complexity of a website, some companies are using single page websites. These websites exhibit all the information at one page only and the user can go through all of it just through scrolling. This eliminates the clutter that piles up due to many different pages and thus provides a simplistic design.

Virtual Reality

Companies nowadays are focusing more on the videos. If you visit any good company website, you can easily find an intro video of their work and how they are able to do it. These videos also creates interests and promote interaction between the website and the end user. So, in the year 2018, you are going to see more of that for sure.

Push Notifications for Websites

Learning from the effects of notifications in smartphones, web developers started using push notifications in websites too. These turned out to be great as with minimum effort you can get to keep in touch with your user easily. In some cases, these push notifications can also facilitate various other features too.

So, these were our 7 Web Development Trends to Look Out for in 2018. Make sure you do follow and go through all of them. Still if you find difficult searching and finding best Web Development company than just directly connect with Codifiers.

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25 Jan 2018

10 Questions That the Clients May Ask the Mobile App Developers

In the present time, you need to work on other things too apart from the factors that affect the efficiency of your product and services. These are as necessary as other production parameters for your business. These “extra” services or functions helps in increasing your reach all over the world. Moreover, they provide an impact approach in your business. One of these services includes the availability of a Mobile App.

A Mobile App is must in the present time for any business. It allows your users to connect with you anytime and anywhere. In order to make an amazing mobile app, you can visit codifier.

So, if you are planning to hire a developer for your business who ca develop a mobile app for you or your busiess, then here are the 10 Questions That the Clients May Ask the Mobile App Developers.

Let’s have a look.

Q.1  Can I have a look at the previous apps that you have developed?

Client may ask the mobile developers about their past work. That’s why they should be prepared to show some of the previous projects done by them. Moreover, they should include their best apps developed in this lot and also some apps from the ongoing projects.

Q.2 What are your core services?

Clients are always curious to know about your app development process. Moreover, they can come up with questions like what strategies will you adopt in case of any unexpected failure or problem within the app? So, be prepared all these questions and to explain your methodology of work that you will go through while developing the application.

Q.3  How can I earn money?

Well, this one is a general question. Since, apps are developed for a better reach and audience, some might use the app itself for business. That’s why some clients loves to know how they can make some money with the app itself.

Q.4  What will be the means of targeting the audience?

If anyone wants to have a better reach and audience, they get their app available on the most popular platforms like Play Store or App Store. For this, prior permissions are required. The purchase by the consumers are done when these requests or permissions are approved.

Q.5  What will be your preferred mode of communication during the app development process?

Any Client loves to know the progress of their work with the passage of time. So, make sure you inform your client about the preferred way of communication and how you are going to deal with the whole process as per his requirements.

Q.6  Do you have any awards or recognitions?

He might also ask you if you did any significant work or for your recognitions. The app developers with recognitions and more awards can easily make more money than the others.

Q.7  Can you work within my budget?

Most of the developers already inform their clients about their plans and charges. But, there are some who work according to the client needs and their budget.

Q.8  Will there be any special feature in my app?

Any app with extra features can grab more attention than the other of the same genre. That’s why clients tend to ask this question.

Q.9  Do you know about the use of IDE tools?

Since most of the developers are aware of the IDE tools, Clients might ask you about them, their use and benefits.

Q.10 How do you calculate the pricing of an app?

Investment in anything is important in business. Getting a mobile app developed makes the user curious, how app developers calculate the pricing of the app so one might ask that too.

So, these were our 10 Questions That the Clients May Ask the Mobile App Developers. Make sure, you go through all of them.


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19 Jan 2018

What is Influence Marketing and Why Does It Matter?

Well, with the passage of time people are changing too. Quality is becoming a major aspect of our everyday lives. Gone are the days when people used to look at price tags for their daily needs. Nowadays, all they want is quality and quality isn’t created, it is developed within the market. That’s the reason why Influence Marketing is getting more and more popular rather than the Strategic Marketing.

If you don’t know “What is Influence Marketing and Why Does It Matter?”, then don’t worry. The article is going to help you know about everything related to Influence Marketing.

Let’s Begin.

What is Influence Marketing?

Basically, Influence Marketing is a type of marketing which involves the use of influence of a person over a mass of people. For e.g. Celebrities do have a large number of followers. Companies use this influence as a way of promoting their products and services and thus increase their sales.

The reason why it is gaining so much popularity over the years is because of the influence of celebrities and some significant people over their followers. People love to follow the trends and these trends are set by these celebrities.

Why Does It Matter?

Influencer Marketing or Influence Marketing is proving to be a great asset for companies in the recent years. The reason behind this is simple. Influencer Marketing is unique, authentic and really simple in nature. It helps you with your brand image too. Earlier, it used to take a lot of work and years to make a brand or a company famous. But now, with influencer marketing, you can set up your brand image within no time.

With the help of social media, influencers can influence the opinions of their followers and drive traffic to your websites or business. This traffic, thus creates a stronger brand between you and your customers as they start associating you with a particular ‘Influencer’.  These influencers help you target the right area, helps in growing your social media game and boost up your sales.

Influence Marketing is Cost Effective

In case, your strategic marketing techniques haven’t proved good till date, you can opt for Influence Marketing. Though the price or cost isn’t fixed. They can either work for a free item, a certain pay they demand or a rate upon which you both agree on. Recent researches showed that Influence Marketing is one cost effective way of marketinWhat is Influenceg considering the benefits it bring along.

Influence Marketing is completely different from other types of Marketing. It is about checking the genuineness, uniqueness and the relationship between the Influencer and his/her people. If all this turns out right, these people turns out your customers.

So, this was all on What is Influence Marketing and Why Does It Matter? Make sure, you go through all of it. If you want to grow your business exponentially, consider having your own website and mobile app too. www.codifier.co can help you create an awesome app of your choice at a minimal cost.


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11 Jan 2018

Want to Grow your Small Business? Here are 3 Action Items to get started with Right Now.

Starting a business was never an easy task. Growing and expanding it was even more difficult. In this time of immense competition, the only key to success is customer satisfaction. In order to attain that people might suggest you of a dozen ways. Some of them might be useful, some aren’t. So, if you want to grow your small business, here are 3 action items to get started with right now.

Let’s have a look.

  • SWOT Technique

Not many companies use this technique now. But, still it is one of the most effective and useful techniques out there. The SWOT Technique deals with for letters i.e.

S       Strength

W     Weakness

O      Opportunities &

T       Threats

Working accordingly can help you know almost everything about your goods and services, operations, and your complete organizations. Moreover, this helps you to prepare you and your small business for bigger opportunities and threats by letting you know of your capabilities and limitations.

  • Internet & Social Media

In the current time, if you want to expand and grow your business at a lightning fast pace, you need to take your product and services to the social media. The reach is beyond your imagination. People get to know about your product while sitting at their own home. They can also solve a lot of problems regarding your product with your expert customer service.

Having your own business website is another plus for your organization. It gives you a recognition in the world and people visiting your website can easily get to know about the services you provide, upcoming products etc.

  • Quality Circles

This can be a really helpful weapon for you and your organization. Basically, a quality circle is a group of people who gathers at one place voluntarily and involves person from each level of the organization. Here, people form a group meeting and discuss about the major problems of the organization and suggests the ways to resolve them. If economically possible, the management take actions in order to maintain the quality of the organization.

Although it is practiced in bigger organizations, but groups like these can be really helpful in rooting out problems from your business right from the lower level to the top level easily.

These were our 3 action items to grow your business at a faster rate. You can try a lot more than these three like developing an application for your business, opting for quality in process instead of quality in product etc. Techniques like these are used because quality cannot be created, it can be created by keeping everything under control at each level of your production. All these things will help in developing quality in your business and hence will promote your business growth easily.

So, if you are worried about what to choose and what not? And want to grow your small business. Above mentioned 3 action items to get started with right now.

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06 Jan 2018

New Year Resolutions for 2k18

New Year Resolutions are something that most of us make but aren’t able to fulfill. You might have even made resolutions for 2k17 that you failed to achieve. Well, if you were able to achieve them it’s great, and if you didn’t then don’t worry. Here are some of the pro tips and resolutions for you that you can help you achieve your Top New Year Resolutions for 2k18.

First, let’s have a look at the top resolutions that should be on everyone’s list.

  • Fitness Goals

Fitness goals are made almost every day, every month and definitely every year. Some are able to achieve them, some aren’t. Getting in shape is definitely a tough task. If you are unable to follow tight workout schedules, running and other exercises. Don’t worry.

All you need to do is go step by step. Just walk a little every day. With each passing week, add on to the distance you walk. You can also compete with your friends which might be really helpful.

20-30 minutes of daily activity is enough for you to keep fit. Be it your yoga exercises, your running schedules or your gym workouts. Just keep progressing and most importantly always eat healthy.

  • Get Organized

On introspecting yourself, you will get to know how much unorganized person you are. But, this doesn’t mean that you need to change all your activities all of a sudden.

You can start with small things like dedicate a particular day to check on all your bills, bank activities etc. You can make 3 or 4 files to get your all documents organized. For e.g. A separate folder for all the family bills, one for the medical prescriptions, one for your personal documents etc.

  • Give up on your Bad Habits

We all know about the adverse effects of alcohol, gambling or smoking. Yet, we keep going with them. We make plans to quit on them for health or for our family. But, that doesn’t happens. So, this year go for a counselling, or try nicotine gums, or something that helps you give on your bad habits.

We also associate bad habits with alcohol, smoking and such activities. But, lie is one of those bad habits which is highly destructive. So, try being honest to your partner, friends and family from the first day of the year. You might face difficulties in the start, might even cause issues, but if you will stick to it, life will be really better.

  • Learn Something New

This Year make a difference. Try some new skill, some new game, a new business or a new instrument. Let it be anything. Try something that you always wanted to do. Some people even learn new languages each year, and this adds on to the list of the qualities they possess.

So, these are the top New Year Resolutions for 2k18 that you should go for. Moreover, if you find it hard to achieve them. Involve someone with you too. Sometimes competition is good for you. Moreover, there are thousands of apps on Android Play Store that can help you with your goals and exercises too. So, try doing all these from the very first day of the New Year, meet new people, spend time with your family and friends, be happy and have a happy and delightful new year.

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06 Jan 2018

Corporate Life vs. Startup Life

Making Plans for your career was never easy. You are never sure that the path you are choosing is right and will lead you to success. Moreover, we are always so confused in deciding what is good for us. Corporate Life or a Startup, the choice was never easy and has been a topic of debate in our mind for a long time. So, here are some key points which can help in your battle of corporate life vs. Startup Life.

  • Top 3 Benefits of a Startup

  1. Atmosphere

Startups don’t come up with a formal dress-code policy or rules & regulations etc. They are well known for their fun, casual and business loving atmosphere. The atmosphere of a startup is not as strict as corporate one. People here enjoy their fun environment that even fades away the line between work and fun sometimes. The energy level among all the people working for a startup is quite high. This is due to the fact that startups employ people who are highly motivated and innovative.

  1. Opportunity

Since, startups are known for their winning attitude, the number of opportunities in a startup are abundant. They believe in continuous improvement gaining customers, build technology, hire motivated employees etc. All this brings responsibility on everyone’s shoulders, and responsibility means an opportunity to prove yourself.

  1. Recognition

In a corporate life, you might not get recognition even after devoting your whole life to an organization. But, in a startup that might happen in few months of your work. Everyone in the company will be aware of the work you did, what you contributed or your leadership in a project. Always remember if you do well, you are recognized for your good work. And if you do bad, people will blame you for that.

  • Top 3 Benefits of Corporate Life

  1. Training

There are people who love learning new skills, programmes etc. So, if you love to attend seminars, new technology, or gain a new skill, then a large company is the best place for that. Moreover, you can develop skills like leadership qualities, discipline, politics etc. These skills are highly valuable for your career and future life.

  1. Perks

Corporate Life comes with a large number of perks. Health Insurance, Retirement Plans etc. are provided to most of the employees working in the organization. Most of these perks aren’t even heard in a startup, but in corporate life these are standard benefits.

  1. Startups are Tough

Startups are comparatively tougher when compared to the corporate organizations. They have no fixed hours of working, moreover the risk involved in startups are high. So, for those who want a stable environment and job, they should go for the corporate world.

So, these were our points from the battle between the Corporate life vs Startup life. These top 3 benefits can help you decide what you should choose for your future. Are you the risky startup one or the classy corporate one?

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30 Dec 2017

5 Reasons why your Business needs a Website

Gone are the days when business was all about the field work. Today, anyone can sell or buy something with few clicks without moving out of his comfort zone. The Internet has opened wide possibilities of doing business.

People browse for a variety of things on the internet. They order those instantly which they found interesting. That’s why having a website is a must in the present scenario. A Business Website comes with a wide range of benefits along with customer satisfaction and trust. So, let us have a look at top 5 Reasons why your business needs a Website.

  • Wider Audience, More Traffic

The Internet is all about connecting the world at one place. Millions of people browse internet daily. With the help of a website, you can target and derive public from any part of the world easily. This is how the reach and growth of your business increases exponentially.

  • Creating your Brand Image & Awareness

On the online platform, it is all about leaving a mark or get noticed. You figure out different ways to engage the audience and turn them into potential customers. People, often use social media to promote their website and its activities too. This is how it should go in the present world. One who can use his website along with social media efficiently is the master of business right now.

  • Gaining Customer Trust

The basic rule of business says that customer should be the priority. A happy customer is a form of advertisement on his own. That’s why a website can help your customers interact with you more effectively. With online support systems, you can now solve their problems in seconds which used to take days. You can also know about feedback on your existing products or what kind of product do they expect from you. Additional features include notifying them new products, different discounts and sales regularly etc.

  • Cheap & Highly Effective

Having a website is cheaper. Instead of paying money to various advertising companies to show your product ads, you can advertise your own products on your website. Moreover, here you can advertise and market to the whole world unlike the ad services. Owning a website gives you more freedom to take your decisions quick and easily.

  • Professionalism means Your Own Website

Website in today’s world is highly important. If your business does not have a informative website, people might not take you seriously in the market. A well-developed, updated website speaks professionalism. Moreover, it sends a positive message to the mind of your customers that you are ready for them anywhere and anytime.

These were the top 5 Reasons why your Business needs a Website. Make sure you go through all these points and clear up your doubts about having a website. This petty investment will expose your talent and products to the global market.

Global Market means more audience, more traffic to the website, and more successful transactions for your business which Codifier Technologies can provide you.

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30 Dec 2017

4 Smart Reasons why your Business needs a Mobile App

Today, the market is all about being advanced and sending the right message at the right time to your customers. In order to survive and increase your demand, you have to be updated with the latest tools and technology. Moreover, you have to do everything possible to make your business more efficient and easier to make your customer satisfied.

  • One of the best ways to do that is to build a mobile app for your customers. This will help them to interact with your more efficiently. This strategy helps any business to reach market easily and impress the existing customers. So, here are 4 Smart Reasons why your Business needs a Mobile App. Easy to use and Convenient

A good software developer develop his mobile apps to let its end user interact easily. They include a wide variety of features. That’s why Mobile Apps for business are so successful in market. Moreover, they can be accessed anywhere and anytime. Either your customers have to order something or need some assistance, all they need to do is pick up their cell and access the app.

  • High Speed & Reliable

Mobile Apps comes with various features. Their top features include high speed and reliability. These apps offer quick processing and are in constant touch with you (considering the user takes their mobile phone almost everywhere). The mobile apps are designed with the aim to enhance end-user experience with the features they carry. Such features builds up a sense of trust in the minds of your customers.

  • Improved Profitability and Increased Traffic

This is one of the major reasons why every business should consider developing a mobile app for their organization. A good mobile app ensures an increased profitability quotient. Also, due to its presence on the mobile platform, more number of user can enjoy the benefits of your services with the help of few touches or clicks. The functionality and benefits of a mobile app can be enjoyed anywhere, anytime which makes it ideal for use. Businesses with their websites and mobile apps tends to witness more growth than those who doesn’t have these.

  • Easy Payments, Growth, and Notifications

With a mobile app, mobile payments become really easy. These apps bring a sense of security in the mind of the people which makes them share your business app more. Also, it becomes really easy to notify your customer of the upcoming events and product launch etc. You can also go for a survey which will enable you to increase customer satisfaction by making changes according to the choice of your customers.

These were 4 Smart Reasons why your Business needs a Mobile App. There are much more too but these are the top ones. Just go through them once and you will finally know why an app is required for business growth. Please reach Codifier Technologies for you Mobile app development requirements.



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27 Dec 2017

Challenges for Offshore Software Development

The trend of Offshore Software Development in UK has been one of the best trend till date. Due to its low cost competitive advantage, high tech enterprises used it to develop cutting edge software solutions.

If you don’t know what offshore software development is all about, let’s dig deeper.

Near-shore VS Offshore Software Development

Basically, near shore software development refers to an outsourcing software development project in a neighbouring or nearby country due to the benefits of similar language and efficient collaboration.

On the other hand, Offshore Software Development refers to an outsourcing project that has been given to a foreign country in order to attain higher cost savings than a near-shore project.

Offshore has its own advantages but just like anything else, it has weaknesses too. It may become disadvantageous when you are unable to get aligned with the foreign country’s culture and language.

Need of Offshore Software Development Project

You might be still thinking why so many enterprises are dependent on offshore software development projects? The answer is quite simple. These are highly cost effective solutions as they provide you with their services at a very low rate.

Top 5 Challenges in an Offshore Software Development Project

Here are some of the factors on which Offshore Software Development is dependent on:

Increase in Competition

Day by day, competition is getting more and more. New Software Development companies are being setup in countries like India, China, Philippines, and Romania etc. Due to this rising competition, many small scale software development companies find it hard to survive.

Market Fluctuations

Market crisis on a global level has affected various countries. The basic concept of foundation for the offshore software development was to cut on the expenses. But today, many countries are facing difficulties to compete with Dollar or Euro exchange rates.

IT Policies

Most of these offshore software development countries are developing ones. Some of them have strict and unstable government. These unstable government aren’t so favourable towards the IT sector which affects the practice of doing business in their country. Their strict views for sensitive data and security affects the business relations which causes a service provider to back off his foot from such type of land with such policies.

Changing Framework

SAAS or Software as a Service was one of the basic model till date. Nowadays, people prefer Cloud Solutions instead of investing in expensive IT infrastructure solutions. Moreover, the flexibility of these solutions can affect your business.

Managing Offshore Staff

Managing the onsite staff can be a tough task for the employers. Software Development Companies employees are often caught up by the high dollar pay scale. Moreover, due to the location problem, it is hard to maintain skilled working staff for the new projects.

Some companies are even coming up with solutions like signing bond amounts etc. to limit the movement of their employees to other companies.

But all these challenges are some of the basic challenges that any Offshore Software Development Company in UK has to face.

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