Every small business owner is well aware that, it is expensive to build an online business without the help of digital marketing tools.
They also know that these various digital marketing tools greatly help them with their everyday tasks.

To start off with you can use free digital marketing tools that will get you in the game. Going forward you can always connect with the company’s like Codifier Technologies for your Digital Marketing needs. They are a leading One Stop Internet strategy consulting company.

If you want to spend time yourself handling digital marketing for your Startup, then going for free tools is a great idea. These tools can be used to spy on your competitors or get a better understanding of your target market.

Here are 6 Free Tools for Start-ups that will help in Digital Marketing and will prove very useful in the implementation of an effective digital marketing strategy. Take these tools for a test drive; some are free for life, some offer basic features on their free account and some are freemium tools.

• Google Analytics
• Keyword Planner
• Hootsuite / Buffer
• Canva
• SEMrush
• Slideshare

You can use Google tools such Keyword planner and Analytics to see where you are currently getting your traffic from and what keywords will get you more of that traffic.

From a search engine optimization or SEO perspective, you can use SEMrush to spy on your competitors or improve your SEO game plan.
Images are one of the best ways to attract an online prospect and a free image editing and manipulating tool like Canva is a must.
When it comes to digital marketing social media is something you cannot ignore but it can be very time consuming unless you are using a tool to manage all your accounts and posts from one place like Hootsuite.

To get additional traffic and to build your brand’s authority online you need to use sites like Slideshare which are underused. You can use SlideShare for many purposes. For instance, you can:

• Get traffic
• Rank better on Google
• Grow your followers
• Get email subscribers
• Build your brand
• Create your own uses

If you use SlideShare in the right way, you’ll find it’s a very powerful tool.

There are many other tools as well which are free and can solve these purpose of Digital Marketing companies but mentioned above are best and effective plus easy to use tools.